Esperaza for Palestine Business System

Mission

Their main mission is to help people from Palestine who are going through difficult moments and harsh weather that affects their everyday lives. With every purchase customers make, they use this and donate to the people of Palestine, who may be dealing with rough times.

Client

Esperanza for Palestine is a non-profit seasonal marketing campaign that is open throughout the winter, selling winter clothing and products.

Vibe

After reviewing the old style, I went ahead and went with this style of Palestinian pattern called tatreez, cross stitch. I continued with the winter colors values to indicate that this is a winter seasonal campaign.

Context

TThis project was started in my AAD 60: Graphic Design I during the Fall 2024 semester. The initial goal was to create a seasonal marketing campaign, create the style guide, and, at most, an Instagram carousel with three posts.