RE:VIVE Music Fest Branding/Packaging

Mission

Just as good music revives the soul, RE:VIVE Music Fest seeks to restore the earth and lifts the spirits of its people by reducing the use of destructive waste by hosting a 100% plastic-free music festival. We want to reduce, rethink, and redefine what it means to party.

Client

RE:VIVE Music Fest is a three-day event set in Sutter Health Park, showcasing California-based artists while also partnering with Liquid Death to fight againt our ever-expanding platsic footprint.

Vibe

After brainstorming and testing out different elements, I landed on this energetic, funky, loud tone for the brand to reach out to the younger generation, as well as showing the main message to an audience who are over corporate messages.

Context

This project was conducted in my AAD 61: Graphic Design III, during the Fall 2025 semester. Our goal was to create the overall brand of the festival and the voice and tone of the brand itself.