SUMMARY

As the lead designer, I created a mock-up front page website for the fictional brand MakerSpace, a collaborative creative workspace based in San Francisco. The goal was to attract young professionals in creative and technical fields by showcasing the space, highlighting the community, and encouraging memberships. I used Adobe Illustrator, Photoshop, Adobe Color, and some Figma to develop a clean, modern layout with a professional yet inviting mood.

KEY ACHIEVEMENTS / WHAT I LEARNED:

• Practiced responsive layout design using wireframes and visual hierarchy.
• Strengthened my use of color theory to support brand mood and user engagement.
• Adapted my original wireframe during development to better support visual content.
• Gained insights from comparative research on real maker space websites.

SUMMARY

As the lead designer, I developed a homepage for Fantasy University, a fictional institution focused on creative education. The project aimed to recruit imaginative learners by showcasing playful course offerings, student life, and core values like creativity, community, and innovation. Built in Adobe Dreamweaver using HTML and CSS, the site design features a light, modern color palette and a layout that balances personality with clarity.

KEY ACHIEVEMENTS / WHAT I LEARNED:

• Created a clean, organized layout with well-defined sections and visual hierarchy.
• My first web page mock-up
• Used efficient padding and white space to enhance readability and flow.
• Designed with a user-first mindset, ensuring accessibility and visual interest throughout.

SUMMARY

This print design project focused on creating a seamless pattern for a kids summer camp brand. I started by sketching hand-drawn motifs based on a summer theme, then refined and digitized the pattern using a drawing tablet and Photoshop. The final design features soft, vibrant colors and balanced spacing, giving it a playful yet polished look. The pattern was applied to mockups including a T-shirt, sticker, and a banner to show practical use.

KEY ACHIEVEMENTS / WHAT I LEARNED:

• Practiced the full pattern design process from sketch to digital.
• Developed a cohesive motif and color palette that aligned with the theme.
• Gained experience with seamless tiling techniques in Photoshop.
• Learned how to present surface design on branded products.

SUMMARY

This branding project involved designing multiple logo variations (logomark, logotype, and emblem) for Yellowstone National Park. I focused on creating a unified visual identity that reflected the park's natural features while keeping each logo distinct in form. The designs were developed in Illustrator and applied to branded product mock-ups.

KEY ACHIEVEMENTS / WHAT I LEARNED:

• Gained hands-on experience designing cohesive logo systems.
• Explored the differences between logotypes, logomarks, and emblems.
• Applied color theory to reinforce brand identity.
• Strengthened my skills in Illustrator and brand presentation.