Take the special people in your life to a place just as special
Ever since we planned our first trip to Japan, Himawari Travels wishes to share meaningful and exciting vacation packages. We hope that our packages create priceless memories between friends, families, and loved ones.
Himawari Travels is an online travel blog that provides travel packages to Japan. They specialize in seasonal packages at a discount to give their users a unique vacation experience for the seasons. Their target audience consists of young adults to middle aged adults around 21 - 45 years old. They do not target a gender in particular since packages are often purchased in groups such as families, friends, or couples. Their target audience enjoys traveling often and are open to learning about new cultures.
The seasonal promotion will offer a winter tour to groups to experience Japan during the winter season. The package will show a different side to Japan that is not seen during the Winter season. This trip will target families traveling during the holidays for vacation and are looking for a new experience. It will also help target those who want to travel to a new country but feel overwhelmed by the research, cultural differences, and travel agenda. This tour will offer different activities to compliment the holiday season, such as hot springs, events, and more. The campaign will use motifs of winter, family, and the holidays combined with a Japanese theme during the promotion.
This promotion aims to gain more sales on travel packages and increase traffic in their travel blogs. Selling more packages will cause more users to utilize the travel blogs to plan for the trip.