Alex Sawicky | Freelance Graphic Design

A blue Rivian SUV surrounded by green foliage

A poster with a green and orange background with white and blue text that reads `Keep the World Adventurours Forever` with two Rivian vehicles in the background

A poster with a forest background with white text that reads `Keep the World Adventurours Forever` with two Rivian vehicles in the background. The word `Adventurous` is in a large, bold font, with letters made of images of senic locations.

Adventurous
Forever

2024

Who

RIVIAN AUTOMOTIVE, INC.

What

A concept for an advertisement campaign based on Rivian's slogan, "Adventurous Forever".

Why

Sometimes the only outlet for obsession is creativity.

Rivian is sleek, stylish, and luxurious. They are also rugged and built for adventure. These two posters - one vector and one raster - represent these two schools of thought.

Rivian's slogan is a perfect fit for the brand; I wanted to create a campaign that would reflect that. The idea is to show how Rivian vehicles can take you anywhere, and that the adventure never has to end.